Persona #1
Name: Jean Just-Retired
Demographic: White, female, early 70s, upper-middle class
Descriptive Title: Teacher Turned Tourist
Quote: Goodbye tension, hello pension
A Day in a Life Narrative: Jean is very connected to her community in Northeast Georgia, but travels half an hour south to Atlanta once a month. After 30 years in the classroom as a teacher, her new daily schedule includes coffee and Fox News in the morning, running errands during the day, babysitting her grandchildren in the afternoon, and home to cook dinner and eat with her husband of 51 years. She loves Facebook and texting, and Jean can barely remember how she functioned without GPS on her iPhone. Google is a go-to for Jean. While her day-to-day life is fairly routine, she stays quite busy with her church and as a board member for a local non-profit.
End Goals: Jean loves her church, friends, and family — but she also likes to travel with her husband. Though they have taken some big trips to Europe and the Caribbean, she prefers weekend trips. She likes trying new things but only if they don’t push her too far out of her comfort zone. Jean likes history but museums are usually at the top of her to-see list. Her husband is fun-loving, drives a truck, and is always up for an adventure — but prefers to drive rather than fly.
Name: John Appleseed
Demographic: White, male, early 50s, working class
Descriptive Title: Installer for Commercial Glass Company
Quote: Work hard, play hard